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objective/problem to be solved
Increase museum traffic while allowing people to enjoy Fotografiska’s content safely.
user context & needs
our approach
We found that there were two types of museum goers:
We developed our solution by asking what jobs people are trying to get done by going to a museum and how our solution could benefit them and Fotografiska alike.
who
Fotografiska is a museum focused on celebrating photography and creates an inclusive atmosphere at their locations.
objective/problem to be solved
Increase museum traffic while allowing people to enjoy Fotografiska’s content safely.
user context & needs
who
Fotografiska is a museum focused on celebrating photography and creating an inclusive atmosphere at their locations.
our approach
We developed our solution by asking what jobs people are trying to get done by going to a museum and how our solution could benefit them and Fotografiska alike.
We found that there were two types of museum goers:
view gallery
view process
identifying jobs to be done
We wanted to understand why people go to Fotografiska and then focused on how we an app could help them accomplish their goals.
Stakeholder interview
We interviewed a Guest Experience representative to see how Fotografiska is dealing with the challenges 2019 pandemic introduced and what they were most interested in solving.
The most significant insights were:
01
Community is a core value for Fotografiska.
02
Data is helping them make informed decisions.
03
Memberships are an important source of income.
desk research
We found that there is an interesting relationship between how people actually behave when visiting a museum and how they perceive Fotografiska.
how people perceive Fotografiska
people’s behaviors in museums
People go in groups or alone.
A group of people felt that Fotografiska's content lacked depth.
The majority of people spend a fraction of a second looking at an artwork, making the people who spend more time looking at a work of art the minority.
Some people felt the museum was small and their experience short-lived as a result.
people’s behaviors in museums
The majority of people spend a fraction of a second looking at an artwork, making the people who spend more time looking at a work of art the minority.
People go in groups or alone.
how people perceive Fotografiska
A group of people felt that Fotografiska's content lacked depth.
Some people feel Fotografisksa is too small and their experience is short-lived as a result.
What this suggests is that there are two groups of people:
Those who go to a museum to fulfill a social need and those who go to fulfill their intrinsic need to learn about art.
Jobs to be done
"As a casual museum goer, I want to be able to view as much art as I can, so that I can sustain a meaningful experience with my friends longer."
"As an art enthusiast, I want to be able to learn about art, so I can fulfill my need to experience art in more depth."
design solutions
Live events feature
create a community with Fotografiska Live
Because fotografiska doesn't have a permanent collection, the "Framed" feature allows people to view a collection of previous exhibitions that have been housed in Fotografiska's locations from around the world.
Fotografiska can keep content fresh by adding new collections periodically.
Virtual reality museum visit
keep exploring with Framed
Because fotografiska doesn't have a permanent collection, the "Framed" feature allows people to view a collection of previous exhibitions that have been housed in Fotografiska's locations from around the world.
Fotografiska can keep content fresh by adding new collections periodically.
Using Machine learning to learn
in depth understanding with In Focus
Machine learning enables people to learn about their favorite art works from a safe distance. They can also save a specific work of art for a detailed viewing at a later time, while drinking a coffee at the Fotografiska café, for example.
retrospective
I would like to explore incorporating the app with other touch points such as the purchasing of buying tickets or giving the museum feedback, which is also essential to Fotografiska.
If I were to revisit this project, I would incorporate even more social aspects to the features because eventually the pandemic will subside and people will be able to gather again, so I am curious to see how these features could be used in a large group setting.
02/04
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